Olsenboye by Mary-Kate & Ashley

Mary-Kate and Ashley Olsen have gone back to their fashion roots by re-creating an affordable fashion line for their adoring fans. The new line is named Olsenboye- 'Olsen' following their surnames and 'Boye' as a homage to their norweign ancestrial surnames, which is both fitting and meaningful.

The new line previewed on ABC News and will be exclusively stocked at J.C Penney and in their own words it is targeted at "tweens & teens", priced at between $20 and $50 a piece. It will be officially available in February 2010 and will feature a few key pieces including denim jeans and easy to wear plaid shirts that go beyond their target market and wearable by any age group.

 

Mary-Kate and Ashley hit the road in a customised truck in order to sell a few pieces from their preview collection where all proceeds go to charity. On
the bus the sisters kept it fashionable as always wearing matching
oversized coats. Ashley looked polished in her studded Prada T-bar
heels and the infamous Chanel 5018 half-tint round sunglasses.
Mary-Kate was eclectic in her Harem pants, platform booties; mismatched
jewelry and the new must have Dior Diorette cat-eye sunglasses.

With three fashion lines including The Row, Elizabeth and James and now Olsenboye, these two never fail to impress me.



 

If you missed the Olsen Twins promoting their line on ABC News, then here is the link to it on Youtube.

http://www.youtube.com/watch?v=Zbhdn3n68mA

Enjoy :)

MET Costume Institute Gala 2009

That time of year is already upon us...you know, the one where fashion's finest faces wear their most exquisite couture dresses only to have them smelling like an ash tray by the end of the night from chain smoking sessions in the ladies loos. But by the looks of things, perhaps a cigarette burn or two would have done the dresses worn at the MET gala some good.
This year, the The Costume Institute Gala at The Metropolitan Museum of Art in New York was a rather daring fashion affair. The theme, "Models and Muses" was definitely being overplayed by guests including supermodel Kate Moss who turned up hand in hand with designer Marc Jacobs. She wore an off the shoulder gold lame mini dress with matching turban head gear by Milliner, Stephen Jones. I actually liked this look a lot, it's 'Mumbai meets Manhattan'.

Ashley Olsen looked wore a draped creation by her own label, The Row. She looked sophisticated and gorgeous as always, but a lot less frisky than the others.

Her twin sister, Mary-Kate Olsen, kept her unique style in a Christian Lacroix sequin, tulle and lace dress. It was a pimped out Esmeralda, from Hunch Back of Notre Dame costume.

I'm sorry, but WTF is this? I'm all for following themes, but seriously WTF? Madonna looked like a haggard old mess in this Marc Jacobs concoction for Louis Vuitton-fashion victim at its finest.

Finally, a bunch of girls that looked decent at the event. Kate Hudson, Kate Bosworth, Liv Tyler and designer Stella McCartney arrived as a fabulous foursome. The girls played it really safe and sophisticated as they wore designs by Stella McCartney. Stella's lace jumpsuit was definitely a hit, she looks fabulously unique.
And now someone who's dying for me to stuff my two fucken dead finches in her hair. Tyra Banks wore a brutal Buzz cut style bun with a gorgeous black Badgley Mischka Couture fishtail gown and jewels by the designer.

Although Anne Hathaway's look was criticised, the disco-tec hair is super cute with yet another Marc Jacobs dress. She accessorised with Pour La Victoire shoes and Van Cleef and Arpels Camelia earrings.
Now back to the theme "Models and Muses", aren't models meant to look hot? If that's the case, then Eva Mendes definitely suited the part. This look has been seen a thousand times before, it's boring but it still works.

Finally, Rihanna. This is her first public appearance after the alleged assault by ex-boyfriend Chris Brown. RiRi's gorgeous make-up was worn with a Dolce and Gabbana satin tuxedo featuring exaggerated 80's puffy shoulders. I hated it at first, but the more I look at it...wait...i still don't get it. Hey, but you allowed to have fun with your look right?

This years gala was tragic to say the least, it felt more like an advertisement for Marc Jacobs designs then anything else and according to Cathy Horn it is Marc Jacob's company "whose company is sponsoring the event", which also resulted in talented designers like Azzedine being exempt from the gala along with his muses Stephanie Seymour, Naomi Campbell and Linda Evangelista...and they reckon this was meant to be a "model and muses" theme...please...

Mary-Kate Olsen: The World through tinted Lenses

After months of hiding from the paparazzi lens, Mary-Kate Olsen has finally come out in all her quirky glory. I'm not going to lie, this week has got my panties in a pretty knot with the daily Mary-Kate Olsen watch. As we know by now, Mary-Kate is all about the "mix" when it comes to her personal style, mixing hot-out-of the atelier designer wear with vintage, second hand or high street finds.
One high street find that is reminist of pieces from the Fall 2008 Rodarte collection was an oversized Topshop knit sweater that M.K sported yesterday. Within a week M.K has also worn her Barbara Hulanicki Biba for Topshop Shirt on high rotation. She dressed it up with wedged heels and Ozzy Osbourne style sunglasses featuring a round frame with high impact blue lenses for a spot of shopping. Earlier in the week, she wore the same shirt, (as a dress- the adavantages of being short), with Ray Ban Clubmaster RB 3016 sunglasses and Carol Christian Poeller leather Boots.

She's been rocking a lot of new bags lately as well, including a brightly colored tote bags, a tan Proenza Schouler satchel bag and a bad ass Alexander Wang black leather studded bag. This exclusive bag was sported by Mary-Kate before it was even available to the general public or other celebrities for that matter.